Yes, I think they surpassed DC's market share shortly after Kirby left, but did it largely by flooding the racks with more and more (and cheaper) titles, crowding DC out somewhat. About forty titles a month with lots of reprint comics and the new black and white magazines coming out, as well as new colour comics. They also did a deal with newsstand owners, offering them a bigger profit cut, so they got better rack space. I think sales were fairly weak, though, with Marvel's circulation steadily dropping.philcom55 wrote:As I understand it comic sales as a whole were in decline on both sides of the Atlantic from the early 1960s, but Marvel Comics went on to become the single most successful publisher when they finally overtook DC in the early 1970s.
How about The Beano, though? Did it become more successful than ever after 1962?