big bad bri wrote: I really think it is due to the fact that it is probably mid 20's to 50's year olds buying comics they are been kept alive.kids are not buying comics these days.
I don't think many adults are buying The Dandy though. The core readership is still children.
I think cover prices are putting a lot of readers off. Most kids get into comics when their parents treat them to a copy. Parents are shocked at how much comics cost because they automatically compare them to the prices they were when they were kids. (Yes, I know everything's gone up in price, and comics are full colour now, but a lot of parents don't see it that way.)
Therefore most kids don't get into the habit of reading comics any more. So by the time they're going to the shops on their own with pocket money they go for sweets, not comics.
Also, there's very little in UK comics now to bring the readers back week after week. Very few if any continued stories.... very few stories at all in most cases! Instead, publishers hope to hook the readers with cover mounts (free gifts) and pin ups of the latest movie.
This, to me, is madness, as it means they're going for casual browsers every issue instead of trying to build up a regular readership. (So for example; photos of Spider-Man 3 on a cover might shift 90,000 copies but the following issue, with a less popular cover, might only sell 40,000.) How can one estimate a print run for that?
It's ludicrous to me that continued stories went out of fashion just because a few readers felt left out if they missed the start of a serial. A well written serial can have self-contained episodes that still move the story forward (like DC Thomson used to do so perfectly) and a resum? box will bring new readers up to speed.
As we know from comics in other countries there is still a huge demand from children for comics. (Ignoring America, where publishers have decided to target the ever-shrinking fan market, but even then, Archie still outsells Green Lantern.) But between publishers demanding "budget cuts" and retail giants reluctant to stock anything that isn't familiar, comics are being suffocated.
Lew