annuals

[SID]

£2.50? Hmmm!

[Digifiend]

They marked them down? Wasn't expecting that to happen until after Christmas.

[Bethanys grandad]

Got best of topper and best of Beezer for £ 2.50 each , my sainburys also had some annuals knocked down to a quid , most were good for door stops only

[Digifiend]

I guess you mean some of the licensed titles? I only bother with the mainly comic strip ones - Beano, Dandy, and Simpsons.

[abacus]

No one has mentioned that all WHSmith annuals are reduced to £5 including the Coloured BROONS and it looks like they are selling them even cheaper online.Where do you people shop?

[Lew Stringer]

No one has mentioned that all WHSmith annuals are reduced to £5 including the Coloured BROONS and it looks like they are selling them even cheaper online.Where do you people shop?

We the people shop in Sainsburys apparently. Perhaps Smiths hasn't been mentioned because other places are selling them cheaper. Annuals are now £3 each in Sainsburys, and as has been mentioned, the 'Best of' books are now down to £2.50. Why should we buy them from Smiths at a fiver each?

[abacus]

I wonder how low the prices can go with the shops and publishers still making a profit?

[Phoenix]

I wonder how low the prices can go with the shops and publishers still making a profit?

With less than three weeks to go before Christmas I imagine they are focused more on getting their outlay back rather than on any profits. If people are not prepared to pay Sainsbury's the £3 and/or the £2.50 they are apparently asking, then they either can't afford even those rock-bottom prices or they don't really want the books.

[Lew Stringer]

I wonder how low the prices can go with the shops and publishers still making a profit?

With less than three weeks to go before Christmas I imagine they are focused more on getting their outlay back rather than on any profits. If people are not prepared to pay Sainsbury's the £3 and/or the £2.50 they are apparently asking, then they either can't afford even those rock-bottom prices or they don't really want the books.

Update: I've just been to Sainsbury and the Dandy Annual is now only a pound! Grab 'em while you can, folks. Even the most careful spender can't argue with that price.

[Phoenix]

I've just been to Sainsbury and the Dandy Annual is now only a pound!

They must have a warehouse full of them. Desperation is the name of the game. At this rate, within ten days they'll be offering money to every customer, even those that only go in for corned beef, bread and a few cans of soup, to take the annuals off their hands.

[Lew Stringer]

I've just been to Sainsbury and the Dandy Annual is now only a pound!

They must have a warehouse full of them. Desperation is the name of the game. At this rate, within ten days they'll be offering money to every customer, even those that only go in for corned beef, bread and a few cans of soup, to take the annuals off their hands.

I think it's down to a price war between the retailers. A few weeks ago Smiths had them at 'buy one, get one free', effectively making them £4 each, so Sainsburys dropped them to £3, now Asda and Smiths have retaliated so Sainsburys have dropped them to a £1. But, yes, they can't be making much profit per unit at that price.

The books are definitely shifting though, in my branch anyway. They've replenished the shelves since I was in a few days ago.

[Phoenix]

Presumably the policy is Pay no attention to the financial loss, empty the warehouse.

[Digifiend]

It doesn't bode well though. If the annuals are being sold at such cheap prices, then that means that profits will be low to non-existent. And non-profitable titles probably won't be back next year (it just wouldn't be good business sense). There's such a thing as too much of a good thing.

[Lew Stringer]

It doesn't bode well though. If the annuals are being sold at such cheap prices, then that means that profits will be low to non-existent. And non-profitable titles probably won't be back next year (it just wouldn't be good business sense). There's such a thing as too much of a good thing.

Presumably Sainsburys bought them on 'firm sale' (ie: non-returnable) rather than s.o.r. (sale or return) so it's they who stand to lose, not DC Thomson. As someone just mentioned to me, the danger is it creates an expectation for next year when no one will be willing to pay more than a pound for an annual.

However, we've done the artwork for the 2016 dated Dandy and Beano annuals and they go to press very soon so at least you can be sure they'll be around next year.

[big bad bri]

Does anyone know of any branches of sainsburys in Londonthat sell the best of annuals as i have tried loads with no luck