Lots? Not typically. Whizzer and Chips, for example, had 1½ pages of ads per issue in the early 70s.ISPYSHHHGUY wrote: IPC comics had more pages, but they carried lots of ads for non-comics related stuff. 'super Mousse' chocolate bars was a fave in the very early 70s.
The IPC fun comics would generally only have between ½ to 1½ pages of ads each issue. (Buster does have 2½ pages of ads in the '69 issues I have - which goes down as the '70s begin - but I don't think that title had quite the care lavished on it that the new Bob Paynter titles had, until the Paynter titles started merging with it; hence also the lack of colour.)
But I have a few 36 page Shiver and Shakes here with no ads at all, and - to hand - number 23 of the 40 page Whoopee!, which just has a sixth of a page ad for stamps. And a 1975 issue just has one full page for Super Matey, and that's it.
I always thought those pages of single panel gags were perfectly valid, and often very good, by good cartoonists. They introduced kids to the fab art form of the single panel cartoon, which we surely approve of? I know I used to like the Dennis Gifford ones in Whizzer and Chips.ISPYSHHHGUY wrote: IPC often tended to put in a lot of 'filler' material, like pages of illustrated jokes and puns, which often looked like they were just making up the numbers, even to an seven-year-old reader.
I like Buster Giggles, too - there's quite a saucy one in a 1971 issue, I've just grabbed: two sailors looking out of the top of their submarine at a frisky looking whale jumping overhead. Sailor: "I dread the mating season!"






