Good comics for adverts - late 1950s?

[kim]

The Eagle was a veritable gold mine for adverts.

Can you recall if it's a good source for ceral adverts?

[Corporal Clott]

It may have been, but I can?t honestly recall any. Perhaps Scott?s Porridge Oats may have made an appearance, due to its miraculous ability to neutralize the effects of Arctic winters. But I feel the readers expected such commodities best left to their mothers. I did, at least. Cereals in the Eagle? Next thing they?ll be advertising corsets! There were, however, plenty of adverts for sweets. Spangles, Mars Bars, etc. One I recall had a young looking Bob Monkhouse on it.

[philcom55]

The Eagle was a veritable gold mine for adverts.

Can you recall if it's a good source for ceral adverts?

Cereal adverts weren't as frequent in Eagle, but when they did occur they tended to be in full colour. By contrast they were much rarer (though not unknown) in contemporary girls' comics - which makes me wonder about the general marketing strategy employed by the breakfast food industry. The fact is that although girls must have eaten just as many Corn Flakes, the free gifts were almost exclusively aimed at their brothers (soldiers, guns, famous footballers, nuclear submarines, etc.). Offhand I can't recall any boxes boasting of items such as "this Lovely Bracelet" inside! Maybe boys were simply deemed to have greater 'pester power' in a pre-feminist age...?

- Phil Rushton

[Corporal Clott]

Just a thought. Kim wouldn?t by any chance be sponsored by Kellogs would he? It just seems odd that someone should be interested in cereals. Personally, I never touched them. Not even the ones that went ?snap, crackle and pop!?