ABCs for Jan-Jun 2011 - disappointing results...

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-MikeD-
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by -MikeD- »

Crumbs.

Those figures are absolutely abysmal.

I've made a post on my blog which gives my thoughts on this (it was too rambling and incoherent even for this forum :D ) but, although The Dandy is now the best it's been for many a year, I'm sure it's only a matter of time before a new format change.

OR...a MASSIVE grass roots, viral advertising campaign that we can kick off right now....

SAVE OUR DANDY! Pass it on...get a young person to set up a Facebook group or something...this is the real national emergency!
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jamie
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by jamie »

If The Dandy's readership has gone down i don't believe it's to do with either the relaunch or the material inside - The Dandy now has strips which REALLY connect with kids, and the feedback you see is very positive. The problem is the same as The DFC had, getting your audience to hear about it in the first place. Fact is, these are very different times to when i was growing up 20 years ago and all we did was read comics. Now comics really have to be a little ingenious in finding new ways to spread the word.
I agree 100% with Mike D's conclusion in his blog, preparing characters for licensing would be a huge boost and I've been saying this for a while. This is not to cheapen the work by making them properties instead of characters, on the contrary, building whole worlds out of the seeds we have here in The Dandy. Create a home of characters who can find their way through to any other media, and bring people back to The Dandy with them. It takes time obviously, but i'm sure all the artists involved would love to chat with DCT about the fantastic places we can take their characters.
The Dandy took great steps to make itself mighty, and I'm proper chuffed to be involved in it. Now perhaps we need to really push it further.
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Digifiend
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by Digifiend »

Maybe they should remake the Bananaman cartoon. The original would probably seem a bit dated to today's kids, but get new episodes on TV, like Dennis the Menace did two years ago, and it would generate lots of publicity for the Dandy.

Then again, it didn't save Nutty in 1985, when the original Bananaman cartoon was half way through it's run...
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ISPYSHHHGUY
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by ISPYSHHHGUY »

SAVE our DANDY....


That's S.O.D.


:D :D :D :D :D :D


On reflection, it's a cool attention-grabber!
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Jonny Whizz
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by Jonny Whizz »

I'm genuinely shocked at the Dandy's sale figures. I hope the problem is down to the retailers rather than the last revamp, but I'm baffled that it lost half of its readership. I hate to say it but maybe kids did want the 'Xtreme' stuff, which I find something of a shame as for me the magazine content in comics has never been as creative or entertaining as the comic strips themselves.
'Michael Owen isn't the tallest of players, but his height more than makes up for it' - Mark Lawrenson
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ISPYSHHHGUY
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by ISPYSHHHGUY »

Happy birthday by the way, Jonny: I remember my own 17th birthday very well: my hair was as long as Alan Moore, and I dyed it jet black on that very day.

:offtopic2: :offtopic2: :offtopic2: :offtopic2: :offtopic2:
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Jonny Whizz
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by Jonny Whizz »

:offtopic1: Thank you ISPY, I had a great day. I didn't dye my hair though!

(Sort of on topic) Thanks also for lifting the mood following the bad news about the Dandy's ABC figures.
'Michael Owen isn't the tallest of players, but his height more than makes up for it' - Mark Lawrenson
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Tin Can Tommy
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by Tin Can Tommy »

The DC Thomson Children's Entertainment Package (Boys) sales figures appear to be just sales figures of The Beano, The Dandy and The Beano Max added up.

7,448 + 37,145 +24,438 = 69,031

I doubt the Dandy will be able to survive much longer and I can forsee it being merged with The Beano or at least the popular characters in The Dandy will be moved to the Beano (probably only Bananaman and Desperate Dan) like they did with The Beezer where they just put The Numskulls in The Beano and pretty much . They might not even change the title to The Beano and The Dandy because the Dandy name means nothing to kids anymore also jokes in The Beano about how bad and unfunny The Dandy may have inadvertently helped its downfall.

I sorta understand now why the comics have all the reprints now to save on costs and to sortof continue classics from the comics. You could argue that they merged classics with the Beano when they created the Retro Beano section
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Peter Gray
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by Peter Gray »

I still think we'll have the Dandy for lot longer yet..
I think the revamp is great...also next year is the 75th Birthday..

its not the end yet..we've been wrong so many times before.. :lol:
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by felneymike »

Apparently the advent of Commando's digital distribution and the publicity and "events" surrrounding it's 50th birthday have seen sales rise. The Dandy should take several leaves out of their book for the 75th birthday. Maybe each issue could reprint a strip from it's corresponding issue in the first year (the birthday issue have something from issue 1, next week something from issue 2 etc). Also give it the big coffee table book treatment, really "push" the annual and include a "You can read this every week!" advert in it. Also during that summer set up an exhibition of original artwork / workshop with "meet the artist" days and so on at some popular holiday destination... and so on.

It aint over til the fat cowboy sings!
Raven
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by Raven »

Peter Gray wrote:I still think we'll have the Dandy for lot longer yet..
I think the revamp is great...also next year is the 75th Birthday..

its not the end yet..we've been wrong so many times before.. :lol:

But there hasn't been a 48% drop on already very low figures before. If the trend continues at the same rate it'll be down to about 3,500 issues by the end of the year. Surely it wouldn't continue to be feasible. I don't think the 75th birthday would change things.
felneymike wrote: The Dandy should take several leaves out of their book for the 75th birthday. Maybe each issue could reprint a strip from it's corresponding issue in the first year (the birthday issue have something from issue 1, next week something from issue 2 etc).
Would strips from 1937 be of any particular interest to today's 8-10 year olds, though?

felneymike wrote: Also give it the big coffee table book treatment
But 2008's The History of The Beano apparently didn't sell well enough for any further coffee table books - and did nothing to raise the Beano's sales, which continued to fall.

I think those Commando compilation books - which were well distributed - being a success did quite a bit to raise Commando's profile.

It would be interesting to hear more of Jamie's ideas, but, as he says it would take time to move the characters into other media (developing animation, things like that?), and probably something fairly speedy is needed.
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Digifiend
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by Digifiend »

Tin Can Tommy wrote:The DC Thomson Children's Entertainment Package (Boys) sales figures appear to be just sales figures of The Beano, The Dandy and The Beano Max added up.

7,448 + 37,145 +24,438 = 69,031
Well spotted. Could girls be Animals & You, Shout, and the official Jacqueline Wilson magazine?
Raven wrote:But there hasn't been a 48% drop on already very low figures before. If the trend continues at the same rate it'll be down to about 3,500 issues by the end of the year. Surely it wouldn't continue to be feasible. I don't think the 75th birthday would change things.
You're thinking percentage instead of the raw number - If they lose readers at the same rate, the next drop would be 96%! It'd be down to almost nil. They can't wait for the next ABCs, this needs sorting out NOW. No doubt editor Craig Graham and the marketing team's been in crisis meetings with DCT top brass this week.
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tony ingram
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by tony ingram »

felneymike wrote:Apparently the advent of Commando's digital distribution and the publicity and "events" surrrounding it's 50th birthday have seen sales rise. The Dandy should take several leaves out of their book for the 75th birthday. Maybe each issue could reprint a strip from it's corresponding issue in the first year (the birthday issue have something from issue 1, next week something from issue 2 etc). Also give it the big coffee table book treatment, really "push" the annual and include a "You can read this every week!" advert in it. Also during that summer set up an exhibition of original artwork / workshop with "meet the artist" days and so on at some popular holiday destination... and so on.

It aint over til the fat cowboy sings!
Commando has never had as significant a drop in sales as the Dandy has suffered in recent years, anyway. It has been fairly consistent in terms of sales for decades despite never having tried to significantly reinvent itself.

Hmm, I wonder if there could be something to be learned, there... :roll:
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meherenow
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by meherenow »

tony ingram wrote:
felneymike wrote:Apparently the advent of Commando's digital distribution and the publicity and "events" surrrounding it's 50th birthday have seen sales rise. The Dandy should take several leaves out of their book for the 75th birthday. Maybe each issue could reprint a strip from it's corresponding issue in the first year (the birthday issue have something from issue 1, next week something from issue 2 etc). Also give it the big coffee table book treatment, really "push" the annual and include a "You can read this every week!" advert in it. Also during that summer set up an exhibition of original artwork / workshop with "meet the artist" days and so on at some popular holiday destination... and so on.

It aint over til the fat cowboy sings!
Commando has never had as significant a drop in sales as the Dandy has suffered in recent years, anyway. It has been fairly consistent in terms of sales for decades despite never having tried to significantly reinvent itself.

Hmm, I wonder if there could be something to be learned, there... :roll:



I wonder if you haven't hit the nail on the head there.

My boy (having talked about him before) LOVES the old comics (obviously a lot down to me) - now having just turned 5 he's not up on the reading himself yet and is a bit young for The Dandy given it's now celebrity obsessed content and it seems generally punchline free (I have read my son a Bananaman from this latest incarnation of The Dandy, and an old one from a Nutty - no prizes which one got the biggest laughs). We read The Beano together, but there is just the feeling that some stories just aren't that funny.....I mean, sometimes D&G just does not have an "ending" as such, sort of tails off, and Ball Boy, well they may as well just not have that there! Of course, the laughs are still there, Minnie, BSK, Numbskulls, Roger... my opinion of course and no doubt I influence my boy.

Compare this with a reading from, say, Classics From The Comics - a beginning, a middle, and an end of a strip, normally with a clever play on words happening. I was reading from the Buster Egmont special the other night and he was laughing out loud to the like of Chalky etc. More so than I have seen of late with The Beano and especially The Dandy, which we stopped reading pretty quickly I'm afraid to say.

I dug out a Big Comic Annual tonight - a good mass reprint starter - and the same again, Sweeny Toddler (a favourite of us both), 'Orrible Hole, X-Ray Specs etc - LOL moments, (Chalky drawing weights on a fence to outwit the bully, queue ending remarking about "WEIGHTING around for me" etc etc and many laughs from my son - he just gets it; I don't know how many times we've both been left a bit "meh!" at the end of the more recent comic strips.)

He still says he likes The Beano, but I can only say what I see when he laughs and points out what has happened in the older strips - in fact tonight I was told I must find an Evil Eye strip (he had spotted him in the splash panel to Fun Fear and he likes Evil Eye, surely a classic where the tables were turned on the Eye week after week!). Alas there was no Evil Eye to be found in this Big Comic book, although Creepy Car and 'Orrible Hole were there, I tried the palm off about finding one tomorrow - "But Daddy, I remember seeing Evil Eye in the Whoopee! before!" Hmm, maybe I've taught him too well.

Now I'm not living in some early 1980s bubble (for that was my era) - I do let my son play with the Astro Wars now and again, erm, I mean the Nintendo DS :D but given the choice he HAS chosen the comic at times - it's just that that choice IS rather limited now. We are plouging through the DFC now, so he likes an adventure strip, and I hope that when he can fully read himself he will tackle my collection on his own (I'm currently embarked on a Spike/Eagle(80s)/Champ reread (in order natch), only interupted by finishing off Preacher 11 years after starting it in Judge Dredd Megazine).

I remember my favourite irreverant Amiga mag, Amiga Power, being cancelled in '96 due to an ABC around 18,000 (and being down to around 52 pages for months before The End). These days any single format computer mag would die to have that kind of circulation!

So maybe it is not the end of The Dandy, but it sure does look like it - if the recent Bananaman "advertorial" in The Beano is anything to go by (and I am sorry if the writer/artist is here) it just isn't funny, or pleasant on the eye. Again, only my opinion which probably I am passing on to my offspring. Back to Nutty for us.

But he laughs out loud at the oldies.... :offtopic2: Maybe if more young folk could have immersed themselves in some of the funny business I'm on about or some adventure action they might not have felt the need to go out panning windows in to get some trainers or a big telly to watch the flipping X Factor on....

But then Waterstones and WH Smiths were among the only shops NOT to be targetted. :offtopic2:



Jeez, sorry for the rant but I do worry about my son in this age of instant gratification.


Oh and his fave is Meebo & Zuky - or do I mean Puss 'n' Boots :wink:

I voted for Home Invasion, shows how much I know.
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-MikeD-
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Re: ABCs for Jan-Jun 2011 - disappointing results...

Post by -MikeD- »

meherenow wrote:Oh and his fave is Meebo & Zuky - or do I mean Puss 'n' Boots :wink: .
More like Itchy and Scratchy.... :wink:
meherenow wrote:But he laughs out loud at the oldies.... :offtopic2: Maybe if more young folk could have immersed themselves in some of the funny business I'm on about or some adventure action they might not have felt the need to go out panning windows in to get some trainers or a big telly to watch the flipping X Factor on....
The X Factor really is dumb, is it not? I saw the last ten minutes tonight and the way it was edited, the way it manipulated the contestants, the sheer idiocy of the panel, the 'emotive' backing music and the close ups on audience members displaying the kind of crowd behaviour that allows us all to be herded to our deaths by vested interests was as depressing as The Dandy's latest ABC figures...ah, back on topic!

I also have young children. They're old enough to love most of the new Dandy. But they also love the old stuff. My 8 year old is now collecting copies of Monster Fun and Whoopee, and loves Krazy Komic as much as I did back in the day. As you say - we probably influenced our kids (in a good way!) so we can't draw any conclusions from this without playing The Daily Mail game, and making sweeping sociological generalisations...

...generalisations like :D ...does this show that comics as a medium are still relevant, but not enough children are taught to engage with stories on the printed page? Are too many kids plonked in front of CBBC for hours, or spend too long playing Wii games? Could a nationwide literacy campaign remind parents of the unique fun to be had reading comics? We know kids still like 'em if introduced early enough...

Save Our Dandy :lol:
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