Here's how I see it:
If you think about it, every Beano reader has a favourite character or story, whether that be Dennis, Minnie, Roger etc. That character is always fictional and always began in a comic (in The Numskulls' case, this was The Beezer - not The Beano).
Adding celebrities into a comic as main characters of their own comic strip ruins that favourite character feel. You can't exactly say your favourite character in The Beano is Simon Cowell or Olly Murs for example as they're not originally from a comic, they're from somewhere else and their comic strip is based off of that person or TV show from somewhere outside comics.
The Beano should learn from The Dandy and realise that adding celebrities creates a huge split between the fans and it's a huge risk which ruins both the originality of the comic and the familiar feel. It's not like these parodies are even things kids care about, does any kid really watch Coronation Street or Neighbours?
It's okay if that story is a clear TV parody with a character who is meant to be like that celebrity (such as Justin Beaver from The Dandy), but when that character is meant to be the real celebrity (such as Olly Murs in 'Murs Attacks'), it feels pointless and almost like The Beano have given up on their characters.
There are some great things about this week's issue, I particularly liked Ball Boy, Roger the Dodger, The Bash Street Kids and Bananaman and I thought Watch-Hog, El Poco Loco, Teenage Mutant Ninja Turkeys, Neigh-Bours, Coronation Bleat and The Further Adventures of Beanoman were all good - but the rest were just celebrity comics about stupid things like Simon's bowel problem and some bloke called Jose's revenge on some other bloke called Arsene (I'm aware both are managers but I couldn't care less about this story).
The Beano was destined for great things, it had praise for its new moves and the introduction of new stories and mini-strips. Yet now it looks like it's about to follow the same path as The Dandy...
